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The Multichannel Manual
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Ecommerce competition is growing. Consumer preference for multiple brand touchpoints is ever evolving.
The need for retailers to adopt a multiple channel retail strategy has never been greater.
But with so many channels and platforms on the market and so much information online, it can be hard to know where to start, or how to elevate an existing multichannel strategy.
This guide gives you a headstart by detailing the channels integral to your success.
Focusing on DTC (Direct-to-Consumer), online traditional marketplaces and social media “modern marketplaces”, we break each channel down, analysing individual platforms, their advantages and their challenges.
We answer the important questions, Why is a multichannel strategy so important today? What do I need to look out for when creating and operating a multichannel proposition? How does each channel fit into my business?
Whether you’re a single channel seller looking to make a change or you’re already wrestling with a multichannel proposition, download this guide and enjoy a wide range of multichannel advice from a team with decades of experience in ecommerce.
The challenges of multichannel
Streamline your operations
Offer a seamless customer experience
Create a consistent brand experience
Don’t spread yourself too thin
Why go multichannel?
of customers want a consistent experience across all shopping channels
experts forecast multichannel ecommerce retail will account for 46% of all ecoomerce sales in 2023
of consumers prefer to connect with brands who use a multichannel approach